The Dreamery
Casper wanted to bring sleep outside of the bedroom and into the daily lives of inhabitants of the city that never sleeps — New Yorkers. Enter The Dreamery, Casper's first ever nap studio.
Role
Social Media Strategy and Launch
Go-To-Launch Strategy
Cross-Channel Producer
Influencer Marketing
Content and Creative Production
Results
3.5k Social Mentions
150+ Press Pieces
30 Influencers
Led SOV
Check out of reality. Step inside tomorrow.
There’s a ________ at the end of the tunnel.
Shhh. You are now entering the comfort zone.
Bleary-eyed from a red-eye? Pulled an all-nighter? Stressed because life is, well, stressful? Book some downtime at The Dreamery.
A magical oasis? In the middle of NYC? To zen out? Yeah, we went there. Book a nap at The Dreamery now.
We take sleep seriously. That’s why we created The Dreamery—a magical place to relax and recharge whenever you want. Cue the nightlights.
You deserve a nap.
Rest, recharge, and zen the f out.
You are now entering a safe space for snoring.
Kick back, relax, and take a break from reality.
There's a nap with your name on it at The Dreamery.
Tired? Book a nap session at The Dreamery.
Credits
Kali Shulklapper, Emma Frane, Dylan Blanchard, Jess Tenny, Megan Diamondstein, Tim Suglian, Renee Fledderman, Eleanor Morgan, Pete Trentacoste, and Lots of More Casper Peeps :)
